Domestic lawn mowing robots plant grass overseas

2026-01-05 08:32:34

In the fierce competition of the global robot market, domestic lawn mowing robots are rising with strong momentum and becoming a popular new star in overseas markets. Since the beginning of this year, domestic robot and landscaping equipment manufacturing companies such as No.9 Company, Ecovacs, Greebo, and Daye Co., Ltd. have achieved outstanding performance, and overseas sales of intelligent lawn mowers have become an important engine driving growth.

Market data confirms this trend. Chinese brand products such as Greebo and No.9 Company have successfully entered the markets of more than 30 countries and regions, including Germany, Italy, and France. In 2024, the overseas revenue and sales of Ecovacs lawn mowing robots surged by 186.7% and 271.7% respectively year-on-year. According to An Zhongjun, the head of Ecovacs Europe, sales in the Ecovacs European market are expected to double this year compared to last year.

In European and American countries, carefully maintained lawns are the "facade" of the home, carrying the owner's aesthetic and social needs. However, the maintenance of this' green living room 'used to be a time-consuming and labor-intensive household chore.

Since the 1970s, gasoline powered lawn mowers have become a common tool for yard maintenance. However, with the deepening of environmental protection concepts and the increasing pace of life, traditional lawn mowers are no longer able to meet modern needs, and intelligent lawn mowing robots have thus ushered in a development opportunity.

Analysis has pointed out that suburban residential areas in Europe and America generally have open courtyards and low population density. Intelligent lawn mowing robots can significantly save manpower, time, and expenses, and can cope with different slopes and complex obstacle scenarios. The strong adaptability combined with the aging population, accelerated pace of life, and growing demand for outdoor leisure have jointly boosted the market demand for lawn mowing robots. Industry forecasts show that by 2028, the global market size for lawn mowing robots will climb to around 4 billion US dollars.

Faced with this huge market, how can domestic lawn mowing robots "go viral"? Accurate adaptation is key.

Industry insiders believe that Chinese products can deeply understand customers' differentiated needs and provide customized solutions. Whether it is a regular lawn or a complex area with various shapes and diverse grass species, precise and efficient trimming solutions can be provided to meet users' personalized requirements, making every trimming almost an artistic presentation. For example, a European user named Queer speaks highly of Chinese products. As a senior 'grass lover', Queer has been using multiple lawn mowers produced in various countries around the world for many years, and Chinese products have made him the most satisfied. He wrote on social media, "It can leave no dead corners, and the lawn stripes it cuts are very beautiful

The confidence of 'I'll make whatever you need' comes from the continuous improvement of innovation ability. Taking Greebo as an example, its independently developed third-generation lawn mowing robot adopts "RTK" (Real time Dynamic Carrier Phase Difference Technology) centimeter level satellite positioning and inertial navigation system. This is a relatively new satellite positioning measurement method that can combine multi-sensor fusion technology to break through the limitations of traditional electromagnetic induction paths. In addition, the innovative intelligent algorithm of this product can dynamically adjust the operation mode according to the characteristics of the site, reduce the damage rate of grass, improve energy efficiency, extend battery life, and complete intelligent judgment in a network free environment, ensuring user data privacy.